By  on December 12, 2019

According to the licensing international global licensing survey, global retail sales of licensed merchandise and services grew to $280.3 billion last year. In the last year, License Global said the business of licensing has shifted as rules of the paradigm have changed.

“The licensing industry has evolved tremendously since the first players formed the inaugural collaborations and partnerships that went on to pioneer the $271 billion dollar industry that licensing is today,” said Amanda Cioletti, content director at License Global. “For this year’s “The Influentials” report, we wanted to honor those that took the risks, made innovative choices and shifted the paradigm to ultimately lay the foundation for other companies to follow.”

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