THINK PINK: Liya Kebede has the leading role in J. Crew’s fall ad campaign, which breaks this month and runs through September across print, digital, subway ads, outdoor wild postings and all J. Crew channels. It coincides with the fall collection that hits stores Aug. 16.
Kebede is no newcomer to J. Crew. She appeared on the retailer’s catalogue cover in 2009.
The campaign drives home what color, print and design mean to J. Crew. Bold colors and prints are played up in the creative and fall collection.
In the September catalogue, for example, J. Crew writes, “We’re color crazy — and our in-house library has 226 custom-developed shades of pink to prove it. We believe in personal style, that getting dressed should be fun and that life’s too short not to mix leopard, stripes and florals.”
Jenna Lyons, president and creative director of J. Crew, said, “If kale can have its own marketing team, so can pink. We feel that color is a natural mood enhancer and like kale, it is good for you — we want to share something healthy and happy with our customers.”
The company declined to reveal the fall campaign budget.