Lizzy Jagger is putting a new spin on the term “rock royalty.”
The 30-year-old daughter of Mick Jagger and Jerry Hall is the face of the 2015 campaign of ManiaMania Fine, the year-old fine jewelry spin-off from cult Australian jewelry brand ManiaMania.
Shot in New York by Darren McDonald, the online-only campaign launches March 2 on themaniamania.com.
Designers Tamila Purvis and Melanie Kamsler wanted the campaign to evoke a nostalgic mood with a timeless, yet modern edge and chose Jagger, they said, for the “otherworldly quality of her heritage — the poise and grace of Jerry coupled with Mick’s undone sex appeal.”
The 100-plus unit made-to-order ManiaMania Fine collection includes rings, necklaces, earrings and the brand’s signature bohemian hand bracelets — a fine chain connecting a ring and bracelet — made from conflict-free diamonds, aquamarines and semiprecious stones such as dendrite, rutilated and smoky quartz, andalusite and opal.
Prices start at 320 Australian dollars, or $250 at current exchange, for a gold vermeil or sterling silver Zodiac symbol ring with a 1.5-mm. champagne diamond, and reach 8,200 Australian dollars ($6,400) for the Ceremonial, a 14-karat white or yellow gold engagement ring with rose- and round-cut champagne or cognac diamonds and white diamonds.
Launched in Sydney in 2009 by Purvis, a stylist, and Kamsler, an art director, ManiaMania quickly garnered a name for its edgy costume jewelry featuring oversize crystals cradled in quasi-medieval molten settings. Sales are between 1 million and 1.2 million Australian dollars, or about $780,000 and $936,000.
The duo’s latest cool-girl muse, Jagger joins a growing list of high-profile ManiaMania faces who include Abbey Lee Kershaw, Julia Restoin Roitfeld, Dree Hemingway, Jamie Bochert and Lindsey Wixson.
The main jewelry line is sold at themaniamania.com, Australia’s David Jones, Zimmermann and The Corner Shop, and New York’s Love Adorned, Catbird and Curve.