PARIS — L’Oréal and CFAO said Friday they have signed an agreement for the production and distribution of cosmetics in Ivory Coast.
It’s part of the French beauty giant’s drive to accelerate the expansion of its consumer brands in key markets in French-speaking West Africa.
CFAO — to be the sole distributor of L’Oréal products in Ivory Coast — gives the beauty company access to its distribution channels and knowledge of African countries and markets, plus its manufacturing facility for cosmetics and packaging components, the firms jointly stated.
“Ivory Coast is a fast-growing market, where beauty products have a strong appeal among local consumers. It is crucial for L’Oréal to increase its presence in these expanding markets,” said Geoff Skingsley, the company’s managing director for Africa-Middle East zone.