Makeup addicts are about to get a new outlet for their obsession: MAC Cosmetics’ MAC Me Over contest.
The U.S.-based competition, which will go live with a dedicated microsite, macmeover.com, on Nov. 15, will tap into the brand’s fan base to find a real-person face for the fall 2011 color collection. Entrants, who must be 18 or over, will be asked to submit a photo or video of themselves using the phrase “MAC me over because…” and completing it with “style, heart and soul,” said James Gager, creative director of MAC Cosmetics worldwide.
“People sometimes have the perception that you can only get crazy, intense makeup from MAC,” said Gager. “But we can also give you the most flattering makeup possible. We wanted to showcase the versatility of the brand, and it sounded like fun to have lots of people tell us why they’d like a MAC makeover. We’re hoping we get entries which truly reflect our creed: all races, all ages, all sexes. This contest isn’t about who is the greatest looking — it is about who has the best style.”
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MAC senior makeup artists will also tweet about the contest and share insights and tips intended to encourage customers to enter the competition.
Entries for the contest will be accepted through Dec. 20 until 11:59 p.m. Entries will then begin a judging process which will be helmed by Gager. MAC’s Facebook Fan Page will give real-time accounts of the progress of the contest, providing updates, countdowns and breaking news, and selected entries will be showcased on macmeover.com. Six winners will be selected and flown to New York City to be photographed for MAC’s fall 2011 campaign, with an image that will be showcased at MAC stores and counters throughout the world. Winners will be announced in August 2011, said Gager.
While most MAC projects are “dates, rather than full-time commitments,” quipped Gager, he hopes to make the contest an annual occurrence.