By  on November 17, 2017

Before Macy’s Herald Square holiday windows could be unveiled on Thursday evening, the preshow featuring elves milling around beneath the store’s marquee, and characters on stilts, including an Italian chef, traversing the pavement with giant steps, had to run its course.

Finally, amid the chaos, the soothing voice of Mrs. Claus could be heard. “I wouldn’t be Mrs. Claus if I didn’t add some spectacle to this,” she said. On cue, sparklers erupted from the windows of the flagship’s upper floors. A few seconds later, a flurry of paper descended on the crowd — a ticker tape snowstorm.

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