Target, Kohl’s and Kroger scored the top spots in “advertising effectiveness” according to the ABX Advertising Benchmark Index for October. The highest overall ABX Index score was Kohl’s at 135 and the lowest was Macy’s, at 62. Top retailers ran 498 new ads in October, down from 513 ran in September, the company said.
The ABX Index measures overall ad effectiveness across television, radio, digital, print and outdoor advertising. Each ad is rated by a consumer panel based on 15 variables with a score of 100 equaling “average effectiveness.” Awareness (or brand linkage) and Message scores reflect the advertisement’s impact on audiences via its Reputation and Call to Action scores.
“I feel like the [Emmy] nomination is this absurdly generous bonus to something that I’ve already been excited by for quite some time now,” Darren Criss tells @ktauer about his nomination for his role as Andrew Cunanan in The Assassination of Gianni Versace: American Crime Story, “My general attitude toward life is I hope for everything but expect nothing. But when you’re playing for the Warriors, there’s a good chance you’ll make it to the championships. And I’m not saying I’m Steph Curry, but when you’re on [showrunner] Ryan Murphy’s team, it seems more palpable than ever,” he continues. (Criss previously starred on “Glee,” another Murphy creation, although they didn’t directly work together.) “I feel like I’ve already won the lottery.” Read more in WWD.com (📸: @lexieblacklock ) #wwdeye #darrencriss #americancrimestory #emmys2018
Ganni turned over a new leaf for spring 2019, reports @fionawsma from Copenhagen Fashion Week. Instead of sending its signature floral-print dresses down the runway, the brand collaborated with 66 North, a technical outerwear brand, and produced a chic-yet-utilitarian offering that included a tie-dye vest and short set, and leopard-print pieces sprinkled among the khaki parkas and bucket hats. #wwdfashion #ganni #copenhagenfashionweek