By  on February 14, 2018

Macy’s, Old Navy, Kroger and Kohl’s took the top spots in advertising effectiveness for January, according to the ABX Index. The top retailers ran 442 new ads in January, up from 534 in December 2017.

The ABX Index measures overall ad effectiveness across television, radio, digital, print and outdoor advertising. Each ad is rated by a consumer panel based on 15 variables with a score of 100 equaling “average effectiveness.” Awareness — or brand linkage — and Message scores reflect the advertisement’s impact on audiences via its Reputation and Call to Action scores.

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