LONDON — Matthew Williamson plans to re-focus his business, putting a greater emphasis on online and licensing, his chairman Joseph Velosa said Friday.
“We have taken the view to focus on the most profitable components of our business and move forward with these. We are particularly encouraged by the rate of growth with our online sales through our own website, and we will be looking to introduce a new vision for the site to launch in early 2016,” he said.
At the forefront of the newly restructured company will sit a smaller team working on product with the brand’s DNA, targeted at the company’s online consumer. The company will also come out with six capsule collections a year, and smaller consumer presentations. Williamson showed his fall/winter 2015 collection last month at London Fashion Week.
Williamson has also taken on other design projects, including one with Blakes hotel. The company has signed a deal with with a home furnishings retailer in the US that will launch early next year. Williamson will continue to collaborate with partners such as Osbourne and Little wallpapers and fabrics, the Rug Company, Linda Farrow sunglasses and his “Butterfly” range of products in fashion and home at Debenhams.
“It’s really exciting to be able to re-think your company and set new ideas in place after following a formula for so long,” said Williamson. “Over the years, the industry and consumers have changed and I’m keen to address and respond to that. My aim is to refresh what’s there and create a lifestyle brand I’m truly proud of both creatively and commercially.”