By  on November 13, 2017

BERLIN — Berlin’s runway action is set to shrink next January.

Ending months of speculation, Mercedes-Benz today said it would remain the title sponsor and initiator of Mercedes-Benz Fashion Week in Berlin, but with a less-is-more approach, at least when it comes to runway shows. The automotive giant said up to 10 shows would be presented in Berlin under the auspices and new title of Mercedes-Benz Fashion Week over two to three days a season, compared to 30 and more shows and stage presentations over a four-day period in the past.

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