MICHAEL PITT DIRECTS FOR RAG & BONE: David Neville and Marcus Wainwright think Michael Pitt, Rag & Bone’s men’s campaign front man for three seasons running, is more than a pretty face. For the label’s spring campaign, Pitt was in front of and behind the camera for the label’s first combined men’s and women’s campaign.

Pitt made his directorial debut with a 12-minute film, the trailer for which goes live on Rag & Bone’s web site today, costarring Franco-Spanish actress Astrid Bergès-Frisbey (the two acted together in “I Origins”) and British actor Stephen Graham. There is a traditional print component to the campaign too, as Glen Luchford shot still imagery on set throughout filming.

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