The more, the merrier.A recent study “The Battle for Trust and the Sharing Economy” conducted by Maru/Matchbox, a brand research and consumer insights company revealed Millennials’ preference for sharing services such as Uber, Etsy and Airbnb.The survey depicted a generation more trustworthy than older counterparts, though there's room to grow confidence in moving the needle on consistent usage of the services. “To increase Millennials' usage, the trust issue must be addressed. Trust is limited. Millennials in the U.S. were more likely to report having had problems with things they have done through the sharing economy,” the report said.According to the research, 50 percent of Millennials tap services that offer pre-owned goods like eBay — compared to 36 percent of those 35 years old and up. Thirty-two percent of Millennials used car-sharing services such as Uber and Lyft whereas only 12 percent of older cohorts frequented these options. Space-sharing services tied custom products found at Etsy as the second most popular type of services among the demographic — posting a 32 percent usage rate opposed to a dismal 11 percent by 35 years and older adults.Millennials find themselves in a unique position — one informed by tech savvy tendencies opening them up to new services, but overwhelmed by a lack of finances and time. “Roughly two thirds of Millennials agreed that the shared economy can ‘help me save money,’ ‘is much more convenient’ and is ‘easier to use,’” the report said.Having mobile payment options reinforces Millennial patronage, the report suggested. It said 69 percent of respondents belonging to the demographic agreed that paying via smartphone or a web site was a major reason why they used a sharing economy service.These behaviors extend new opportunities for brands and retailers — as Millennials are primed for social engagement, consider tapping into community-based sharing initiatives. Loyalty programs that offer special deals in lieu of certain sharing program frequencies will resonate well with the demographic — think Starbucks' Reward program married to Lyft.More on Consumer Behavior from WWD:CMO Checklist: Marketing to Millennials and GenZ-ersConsumers Wary of Future, Tighten Purse StringsStudy: Retailers Fail to Meet Consumer Expectations
In honor the @CFDA’s announcement of @iamnaomicampbell receiving the Fashion Icon Award at the 2018 #CFDAAwards, which will take place on June 4, here’s a #tbt of the supermodel on @michaelkors’ runway in 1991. #wwdfashion #wwdarchive (📷: George Chinsee)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.