A virtual makeover was once considered technology of the future, but now it’s seen as a mainstream invention.
To that end, ModiFace has found a way to evolve this digital platform and blend technology with in-store retail. Known as the ModiFace Mirror, the device, which launched today, mimics makeup effects on a live video using iOS and in-store kiosks.
Consumers can see makeup (more than 2,000 actual stockkeeping units) on a 3-D screen as they move from side to side, pause the video to zoom in and explore products. Also, users can view before and after shots with the products they tried on.
The retail version enables a glance-based recommendation, which prompts product suggestions as someone looks at the screen. A consumer can be identified 8-to-9-feet away from the mirror. Then, it begins scanning the user’s facial features to find the best items for their complexion in less than one second. The technology shows the products used alongside a live preview. If the user steps toward the kiosk, then the full interface opens up and allows for customization where they can search by color, product type or brand.
“This platform is how retailers can increase sales,” said Parham Aarabi, chief executive officer of ModiFace, who noted it was tested in Sephora and in drugstores for Cover Girl. “In our early tests, we saw 20 percent of shoppers stop to walk over to use the initial mirrors. With the glance-based recommendations, we are hoping for this number to be closer to 50 percent.”
The technology also features a Universal Shade Matching System. For example, consumers can show their wrist for a foundation color, or their hot pink bag for a specific lipstick shade.
According to Aarabi, ModiFace is close to launching the mirror in more than 100 stores in the next few months.
“We shy away from exclusivity,” added Aarabi. “We want multiple retailers to have the opportunity to feature this technology.”