By  on November 15, 2018

Nars Cosmetics may have a love affair with technology, but for the French beauty company, the human makeup artist will never really go away. The role can, however, evolve.

Benjamin Lord, Nars’ global executive director of direct-to-consumer and omnichannel marketing, explained the ongoing appeal and evolution of people-powered service to West Coast bureau chief Marcy Medina in a fireside chat.

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