Net-a-porter and Mr Porter Holiday Campaign

ANIMATED ACTION: Net-a-porter and Mr Porter are joining forces for the holiday season again, WWD has learned.

“Gifts All Wrapped Up” is an animated campaign featuring a short film with illustrated characters that demonstrate how presents are processed, produced and packaged before they are delivered to customers. The campaign was drawn by Simone Massoni with animation created by Animade.

The advertising campaign will run on both e-tailers’ web sites and social media channels. A printed 64-page gift guide will also be mailed to shoppers.

“The campaign highlights everything we love about this time of year,” said Alison Loehnis, president of Net-a-porter and Mr Porter. “It supports the key tenets of our brand: to provide the most amazing product, brought to life by beautiful content, and underpinned by world-class service. We hope this fun, animated campaign will bring a smile to our customers’ faces this season.”

This is the second joint ad campaign. They e-tailers collaborated last year on “All For You,” a one-minute film that aimed to showcase the imagination — and industry — behind both sites, with an Indiana Jones-style professor teaching men how to knot a bow tie; models in chiffon gowns flying in the air to gather an order, and butterflies morphing into silk pocket squares.

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