By  on May 23, 2018

Ah, Millennials. The hot-button demographic continues to impress — and worry — merchants, marketers and executives eyeing the generation to secure needed revenue. Nielsen’s “Millennials on Millennials: Why We Matter” report puts the demographic in the driver’s seat to examine their spending patterns and how they view their future as consumers.

“As Millennials age and progress in their careers, more households will be led by this dynamic consumer group, and their purchasing power will grow with them. Across generations in Canada, Millennials are the most financially optimistic, with 28 percent stating they are better off financially today than they were a year ago,” the report said.

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