By  on January 24, 2018

Make it mobile. According to Nielsen’s latest report, “What’s Next for China’s Connected Consumers,” shoppers in the region are increasingly referring to mobile devices to complete their shopping — marking huge opportunities for brands and retailers eager to build new revenue channels.

“Nielsen research shows 84 percent of consumers used their mobile phone to shop in 2017 — up from 71 percent in 2015,” said the report. “At the same time, the proportion of consumers who use their laptops, desktops and tablets to make online purchases has steadily declined.”

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