By  on March 14, 2018

Amid shifting consumer preferences and expectations, emerging insights from Nielsen’s “Consumer 360” conference suggest brands need to “be the change” in order to thrive.

“The challenge to marketers now is to think about their own organizations, ask themselves how ready their internal organizations are to reflect this change,” senior vice president and general manager of multicultural growth and strategy at Nielsen, Monica Gil said during the conference. “Identifying the complex dynamics and rapid pace of the changing consumer will allow marketers to apply multidimensional thinking and to think differently about their marketing approaches, as well as connecting authentically with shoppers and viewers.”

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