By  on November 6, 2017

No time like the present. Nielsen has released updated data regarding consumer behavior geared toward the upcoming holiday season. It found that Millennials are the most eager of consumers — 34 percent of Canadian Millennials and 27 percent of U.S. Millennials said they’ve already started their shopping.

“When we look across consumer segments, an area that jumps out Millennials. They’re some of the earliest adopters of e-commerce and they’re also more likely to both shop earlier than the average shopper and shop later,” Jordan Rost, vice president of consumer insights at Nielsen. “They’re using digital platforms to, on the one hand, get ahead of the holiday season, but maybe catch up quick if they forgot to buy a gift for someone.”

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