By  on April 3, 2018

Consumers are increasingly willing to spend more on premium products. According to Nielsen’s “Total Consumer Report,” store brand items continue to perform well, while merchandise within the premium price tier is outpacing low-cost alternatives.

“For store brands, discount offerings represent over 60 percent of revenue; however, the most value-oriented products have struggled to keep pace compared to double-digit dollar growth of premium products,” the report said. “Across branded product sales, premium tiers are sustaining more than one-third of dollar volume and are driving the most growth.”

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