By  on April 3, 2018

Consumers are increasingly willing to spend more on premium products. According to Nielsen’s “Total Consumer Report,” store brand items continue to perform well, while merchandise within the premium price tier is outpacing low-cost alternatives.

“For store brands, discount offerings represent over 60 percent of revenue; however, the most value-oriented products have struggled to keep pace compared to double-digit dollar growth of premium products,” the report said. “Across branded product sales, premium tiers are sustaining more than one-third of dollar volume and are driving the most growth.”

To continue reading this article...

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus