By  on January 3, 2013

BERLIN — New year, new look — for Nivea.

Starting this month, the 101-year-old skin-care brand is receiving a top-to-toe makeover from sustainability-focused designer Yves Béhar from agency Fuseproject. Best known for his $100 computer for the One Laptop Per Child initiative and the shoe box-eliminating “clever little bag” for Puma, Béhar has had carte blanche for the big blue from parent company Beiersdorf AG.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus