Nordstrom Inc. made two key appointments on Monday, naming Scott Meden executive vice president and chief marketing officer, and Kristin Frossmo executive vice president and general merchandise manager of shoes.
Meden succeeds Brian Dennehy, who recently left the company. Meden will support all marketing functions including strategy, branding, advertising, creative, events and visual merchandising. He is succeeded by Frossmo in the shoe division.
“Through Scott’s 30-year history with Nordstrom, he’s had an impressive breadth of experiences and success as both a great leader and merchant,” said Pete Nordstrom, copresident. “His deep knowledge of our business and retail will play an integral role in helping us to better leverage our marketing efforts. He understands the brand DNA of Nordstrom and our commitment to serving customers as well as, if not better, than anyone.”
The chief marketing slot has become retail’s hot seat this year, which has seen the sudden departure of chief marketing officers Martine Reardon at Macy’s, Will Setliff at Kohl’s, Wanda Gierhart at the Neiman Marcus Group, Miki Berardelli at Chico’s, and Michael Crotty at Hudson’s Bay Co. Crotty recently joined The Shade Store.
Meden had been executive vice president and general merchandise manager of Nordstrom’s shoe division since 2010. He joined Nordstrom in 1985 in the shoe department at Nordstrom Rack. He went on to hold various management and buying positions, including northwest divisional merchandise manager, financial manager for women’s shoes, West Coast divisional merchandise manager for women’s shoes and president of Nordstrom Rack before leading the shoe division.
Frossmo, who will supervise all shoe buying operations including the salon, women’s, BP, men’s and kids’ shoes, joined the company in 1988 as a salesperson in men’s shoes at the University Place Two in Seattle and steadily rose up the ranks, holding buying, store manager and merchandising positions. She was most recently divisional merchandise manager for women’s specialized division, which includes the lingerie/hosiery and active/swim departments.
“Kristin’s great diversity of experience over her past 28 years here at Nordstrom and the fact that she has worked in almost every area of our shoes division make her well-suited for this position, which supports one of our most important and brand-defining divisions in the company,” said Nordstrom.