By  on May 24, 2018

Nordstrom, Saks Fifth Avenue and J.C. Penney are among the fashion retailers that reached the top spots in the ABX Advertising Effectiveness Index for April. The fashion retail group tracked by ABX ran 125 ads last month and included retailers Neiman Marcus, Lord & Taylor, Kohl’s, Macy’s, Sears, Old Navy and The Gap.

The ABX Index measures overall ad effectiveness and creativity across television, radio, digital, print and free-standing inserts. Each ad is rated by a consumer panel based on 15 variables (or very focused key performance indicators), with a score of 100 equaling “average effectiveness.” Awareness — or brand linkage — and “message” scores reflect the advertisement’s impact on audiences via its “reputation” and “call to action” scores.

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