Nordstrom, Saks Fifth Avenue and J.C. Penney are among the fashion retailers that reached the top spots in the ABX Advertising Effectiveness Index for April. The fashion retail group tracked by ABX ran 125 ads last month and included retailers Neiman Marcus, Lord & Taylor, Kohl’s, Macy’s, Sears, Old Navy and The Gap.
The ABX Index measures overall ad effectiveness and creativity across television, radio, digital, print and free-standing inserts. Each ad is rated by a consumer panel based on 15 variables (or very focused key performance indicators), with a score of 100 equaling “average effectiveness.” Awareness — or brand linkage — and “message” scores reflect the advertisement’s impact on audiences via its “reputation” and “call to action” scores.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion