Nordstrom, Saks Fifth Avenue and J.C. Penney are among the fashion retailers that reached the top spots in the ABX Advertising Effectiveness Index for April. The fashion retail group tracked by ABX ran 125 ads last month and included retailers Neiman Marcus, Lord & Taylor, Kohl’s, Macy’s, Sears, Old Navy and The Gap.
The ABX Index measures overall ad effectiveness and creativity across television, radio, digital, print and free-standing inserts. Each ad is rated by a consumer panel based on 15 variables (or very focused key performance indicators), with a score of 100 equaling “average effectiveness.” Awareness — or brand linkage — and “message” scores reflect the advertisement’s impact on audiences via its “reputation” and “call to action” scores.
Cosmetics entrepreneur Charlotte Tilbury came face to face with one of her inspirations when Queen Elizabeth handed her an MBE, or Member of the Most Excellent Order of the British Empire, at Buckingham Palace earlier today. #wwdbeauty
Stella McCartney has been designing wedding looks for customers, friends, family — and herself — for years.
And now, leveraging the success of the dress she designed for the Duchess of Sussex’s wedding reception in May, McCartney is launching, Made with Love, a bridal line including eight dresses and an ivory tuxedo, reports @natalietheodosi . “I feel very protective over the bride, because I know what it was like when I got married, and for me to do my own wedding dress. There are moments that are so personal and private, so emotional and loaded with many different issues,” McCartney told WWD in an interview in June. “I think we are really blessed to have the emotional trust with a woman. She’ll come in and feel the love that we put into everything. What she chooses can be conventional or unconventional. It’s a personal experience.” #wwdnews