By  on May 1, 2019

WHITE STUFF: The Campaign for Wool is marking a decade in business with a series of events, the latest of which is a video series, narrated by Alex James, the Blur bassist-turned-cheese maker and a longtime supporter of the endeavor.

The campaign, founded by Prince Charles who now serves as its patron, has produced a series of short videos asking consumers to choose wool over synthetic, oil-based textiles because wool is natural, biodegradable and an all-round safer textile. The five videos have launched on YouTube, with more than 200,000 views to date.

To continue reading this article...

load comments
blog comments powered by Disqus