The growing crop of utilitarian-infused fashion lines should serve as a beacon of hope for accessories companies. According research conducted by The NPD Group, delivering stylish – and functional – accessories will be key for brands to navigate the shrinking market. According to the firm, consumers remain interested in updating their luggage (think Supreme’s baggage that swarmed social feeds lately) or bags that strike a balance between usefulness and luxury.
“The move from acquisition and consumption to experiences, travel and healthier living is challenging the fashion accessories industry to remain relevant among competing spending opportunities vying for consumer dollars,” said Marshal Cohen, chief industry adviser for NPD. “Luxury items have managed to keep the industry alive, as consumers view these products as worthy of the investment, but fashion accessories manufacturers and retailers also need to look at how consumers live and address a broader spectrum of needs, desires and demographic life stages.”
Ganni turned over a new leaf for spring 2019, reports @fionawsma from Copenhagen Fashion Week. Instead of sending its signature floral-print dresses down the runway, the brand collaborated with 66 North, a technical outerwear brand, and produced a chic-yet-utilitarian offering that included a tie-dye vest and short set, and leopard-print pieces sprinkled among the khaki parkas and bucket hats. #wwdfashion #ganni #copenhagenfashionweek
“I love ‘Kudos’ by Rachel Cusk that just came out,” said @katieholmes212 of what’s on her summer reading list. Head to WWD.com to read which books @lilireinhart, @dakotafanning and more are picking up this summer. #wwdeye (📷: @kukukuba)
“I’ve been an actress since I was like 10 or 12, and then I went to drama school. I have a technique, and I have a process that I bring to every role. And I can talk about it, but that kind of makes it less magic, and also when I talk about it, it makes me feel like I’m full of myself,” ‘Crazy Rich Asians Star’ Constance Wu tells @leighen .(📸: @emmanmontalvan: styled by @micaelaerlanger ) #wwdeye #crazyrichasians #constancewu