Offtrack, the Millennial-targeted brand “mixing Paris and New York” wants to provide flexibility past its ethical leather stretch leggings with the option for consumers to buy now and pay later with QuadPay, a new player in the fin-tech retail payment provider space.
In partnership with Janis Studios, the French-inspired leather leggings-maker Offtrack hosts La Boutique, a holiday pop-up shop “by women for women” in the SoHo neighborhood of Manhattan. The pop-up will feature woman-owned direct-to-consumer brands such as Negative Underwear and Klei Beauty and will be running until Dec. 23.
Less than half of Millennials have access to credit as a personal choice, yet QuadPay is aiming to meet “unmet demand for a fair and affordable payment solution.” And for this generation, boasting a $1.4 trillion in collective spending power by 2020, democratized, transparent and affordable payment options are the new fashion.
Commanding a retail price right around $500 for their Parisian-inspired stretch leather leggings, Offtrack’s cofounders, Isabelle Alix and Noémie Blanchard, sell directly to consumers and mirror a rising pattern among luxury brands, which instead of repositioning price, they redesign payment. Perhaps tracing frugal or conscientious spending habits, Millennials want to avoid sticker shock. Yet they are increasingly romanced by high-end fashion brands — thus the benefit of alternative payment options are pronounced.
As with most rapid-growth companies in the e-commerce space, consumer centricity is also the focus of QuadPay. Traditionally, payment providers profit from consumers through various fees — APR, late charges or interest. Adam Ezra, cofounder of QuadPay, believes the transparency and consumer focus differentiates QuadPay from other players in the fin-tech retail space; “When we set up QuadPay, we had one ambition: to always put the customer first.”
Aside from Offtrack, other brands such as Ugg, Loli Beauty, Young & Restless, eBags and For Love & Lemons are leveraging QuadPay to improve their direct-to-consumer presence by providing optional installment payments.
“When our customers realize there are no strings attached and it’s completely free to use the platform, the uptake was dramatic,” said Katie Grose, head of e-commerce at For Love & Lemons, a Millennial-targeted feminine brand housed in boutiques such as Revolve, Free People and Urban Outfitters. Grose reiterated that it was not uncommon for QuadPay to be “processing 15 percent of all of our payments, which is close to the same percentage as PayPal.”
Payment leniency isn’t just forgiving, it forges a new spending mindset which welcomes big-ticket purchases, and in the case of Offtrack, it might be the next way to win Millennials.