By  on August 9, 2018

Make it snappy.

New research released by Splitit, a monthly payment installment platform, discovered that 87 percent of consumers would abandon an online shopping cart if the checkout process took too long, in their opinion. But the bad news doesn’t stop there — 55 percent of consumers said they would never return to a retailer’s e-commerce site if a purchasing experience were overwhelming, clunky or stalled.

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