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Latest in Marketing and Promotion

CARTOON CHARACTERS GAIN GROUND IN BEAUTY

NEW YORK -- SpongeBob SquarePants and the Pink Panther are joining Mr. Bubble and Bonne Bell on mass…

Name Game Growing Stale

NEW YORK — The back-to-basics movement is gathering momentum among fashion shoppers.

A quest for value, acceler…

BRIDGING THE GAP

SHREWD MARKETING AND DISTINCTIVE STYLE ARE HELPING THE NEXT TIER OF BRIDGE

Senior Market Ripe for Action

WASHINGTON -- The 50-plus crowd represents a big market with a lot of disposable income, but many retailers…

Mass Chains Tuning Stocks Store by Store

NEW YORK -- Micro-marketing is not just for upscale stores.

So say a group of leading mass retailers, who…