Marketing and Promotion

Messages from the Black Lives Matter protests in New York City.

Marketing and Promotion

Communication’s Pitfalls and Rewards

Observers weigh in on dos and don’ts, following social media backlash.

clock June 15, 2020Luisa Zargani

Stephanie Phair speaking at the Bicester Village x BFC designer pop-up

Marketing and Promotion

To Infinity and Beyond: The BFC Charts a New Course With Digital Showcase

London’s first all-digital fashion lineup is coming to a screen near you, starting June 12.

clock June 12, 2020Samantha Conti

BFC Seeks Government Aid

Marketing and Promotion

BFC Sets Positive Fashion Site, Partners With Parley for the Oceans

The BFC’s positive fashion initiative was initially meant to help businesses intensify their sustainability efforts, but will also address issues surrounding COVID-19, racism and workplace diversity.

clock June 8, 2020Samantha Conti

Alessandro Dell'Acqua

Marketing and Promotion

Tomorrow Teams With Alessandro Dell’Acqua’s No. 21 Brand in Milan

The “360-degree” partnership will take in mentorship, events, consulting and distribution services for No. 21.

clock May 28, 2020Samantha Conti

Izzy Camilleri

Marketing and Promotion

IZ Adaptive Mask Sales to Benefit the Christopher & Dana Reeve Foundation

The partnership recognizes Global Accessibility Awareness Day.

clock May 21, 2020Lisa Lockwood

Camille Charriere appears in Karla Otto's #bettertogether Instagram series.

Marketing and Promotion

As Clients Retrench, P.R. Firms Pivot Into New Ventures

From jewelry e-commerce to cannabis happy hours, agencies are getting creative when it comes to finding new revenue streams.

clock May 20, 2020Joelle Diderich

Song Jia and Austin Li star in Louis Vuitton's 520 or May 20 Chinese Valentine's Day campaign.

Marketing and Promotion

Live-streamer Austin Li Is Louis Vuitton’s New Weapon in China Rebound

The hugely influential Li plays treasure hunt with actress Song Jia in the brand’s Chinese Valentine’s Day May 20th campaign.

clock May 14, 2020Tianwei Zhang

Long queue outside Chanel store in Hangzhou on Sunday rumors of significant price increases taking effect on Monday began to spread on social media.

Marketing and Promotion

Luxury Brands Brace for Price Hikes, Entry-Level Items in China Rebound

Chanel ramps up handbags price by a quarter, Vuitton increased price in March and May, while entry-price products take center stage online.

clock May 11, 2020Tianwei Zhang

Jeremy Lin is the new face of Coach's men's business.

Marketing and Promotion

Jeremy Lin Appointed New Face of Coach Men’s Business

The endorsement marks the first deal with a fashion brand for Lin, and a new start for the brand to engage with the Chinese audience.

clock May 9, 2020Tianwei Zhang

Jose Neves, Farfetch Founder & CEOWeb Summit 2017, Lisbon, Portugal - 07 Nov 2017

Marketing and Promotion

Farfetch Dream Assembly Announces New Lineup of Start-ups, Goes Digital

For its fourth cohort, which will be executed digitally, the start-up accelerator will support eight companies focused on the digitization of commerce.

clock April 24, 2020Natalie Theodosi

earth day, coronavirus, marketing

Marketing and Promotion

Earth Day Marketing May Be More Important Than Ever

“I can’t think of a better time to have an answer to a very difficult question. Why is my brand essential? That’s the lens upon which all your communications should shine.”

clock April 15, 2020Kaley Roshitsh

facemask, coronavirus

Marketing and Promotion

Kantar Consultancy Releases First COVID-19 Barometer

The study surveyed more than 25,000 consumers across 32 countries and provides brand owners with a direction on how to ensure their brands stay connected to their customers during the pandemic crisis.

clock April 9, 2020Luisa Zargani

The Fendi Spring 2008 show at the Great Wall of China

Marketing and Promotion

The View From Event Agencies

Brands seen focusing on essentials, and reducing waste, in the aftermath.

clock March 24, 2020Miles Socha

AtmosphereHotel Vivier Los Angeles Cocktail Party, Los Angeles, USA - 02 Apr 2019

Marketing and Promotion

Post-Crisis, Will All Fashion Events Go Digital?

Marketing experts say creativity and technology must be applied to more than just the product.

clock March 24, 2020Miles Socha

AtmosphereHotel Vivier Los Angeles Cocktail Party, Los Angeles, USA - 02 Apr 2019

Marketing and Promotion

What Will Fashion Events Look Like after Coronavirus Crisis?

Fashion events have come to a halt amid the Coronavirus pandemic, and are likely to assume a more digital cast in the future.

clock March 23, 2020WWD Staff

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Today's Must Read

Caption: Chanel tweed suits are displayed in the new “Gabrielle Chanel Galleries” at Palais Galliera.


Paris Fashion Exhibition Casts Gabrielle 'Coco' Chanel in a New Light

clock 22hJoelle Diderich

Social Studies