Beauty

Beauty’s Found Generation X

clock December 13, 2019Jennifer Weil

Business

Brokering the Future at ICSC New York Dealmaking

clock December 13, 2019Sharon Edelson

Business

Jacopo Venturini Said to Join Valentino

clock December 13, 2019Luisa Zargani

Marketing and Promotion

sustainability, fashion, data

Marketing and Promotion

‘Sustainability Buzzwords’ Don’t Mean Anything

In a new market analysis report from Edited, words like “eco,” “vegan,” “recycled” and “conscious” are on the rise — this is what it means.

clock October 9, 2019Kaley Roshitsh

Agathe Westad Optimove

Marketing and Promotion

Digital Forum: Turning First-Time Shoppers Into Loyal Consumers

Hooking new customers is expensive. So companies are using data analytics to minimize their chances of getting ghosted.

clock September 26, 2019Kellie Ell

Influencer social media

Marketing and Promotion

Top Brands on Amazon Marketplace Look to Micro-Influencers to Help Drive Sales

Agency looks to target focused influencers to make a meaningful impression in a landscape that caters to immediate purchasing.

clock September 23, 2019Alexandra Pastore

Traub Consulting Firm

Marketing and Promotion

Traub Has a New Name

The global consulting firm is updating its image to reflect the company’s evolution.

clock September 18, 2019Kellie Ell

back to school, tablets, online shopping

Marketing and Promotion

Back-to-School Shopping Is Tablet-first, Saved for Weekend

Back-to-school shopping is best saved for tablets — and for weekends, according to marketing platform LiveIntent.

clock September 5, 2019Kaley Roshitsh

Noonoouri wearing Mulberry, part of a new promotional activity from Tmall's Luxury Pavilion.

Marketing and Promotion

Alibaba Taps Virtual Influencer Noonoouri for Tmall Luxury Pavilion

Mulberry is the first brand to work with the computer-generated figure to promote its new Iris bag across China.

clock August 25, 2019Tianwei Zhang

Creative Drive

Marketing and Promotion

Getting Creative With CreativeDrive

How the content production company is looking to take more share by being smarter and trimmer.

clock August 5, 2019Evan Clark

Gen Z

Marketing and Promotion

The Outside View: Millennials Versus Generation Z

HRC Advisory’s Farla Efros on understanding the differences between Gen Z and Millennials.

clock July 29, 2019Farla Efros

Live Nation

Marketing and Promotion

The Fan Experience in Four Steps

Done well, offering consumers experiences is a lucrative business.

clock July 8, 2019Kellie Ell

Rene Celestin of Obo and Michael Courcoux of Ubi Bene

Marketing and Promotion

EXCLUSIVE: Events Specialist Obo Buys Ubi Bene

The agencies worked together for L’Oréal Paris fashion shows on the Champs-Élysées and the Seine river.

clock June 27, 2019Mimosa Spencer

Narcissistic consumer

Marketing and Promotion

The Outside View: The Narcissistic Consumer

Consumer psychologist Kit Yarrow on getting inside the modern shopper’s mind.

clock June 21, 2019Kit Yarrow

Live Nation

Marketing and Promotion

American Apparel Looks for Branding Play With New Live Nation Deal

The three-year contract makes American Apparel the official printwear partner at select Live Nation venues and festivals.

clock May 23, 2019Kari Hamanaka

Molly Goddard RTW Fall 2019

Marketing and Promotion

BFC Trust Offers Grants, Mentoring to Molly Goddard, Aries and Others

The winners of grants and mentoring from the charity were announced at a dinner hosted by Megha Mittal in London.

clock May 20, 2019Samantha Conti

Louis Vuitton, Tiffany & Co.

Marketing and Promotion

BrandZ List Outlines Retail Business’ Winning Assets

Louis Vuitton, Chanel and Hermès scored the highest rankings among the luxury retailers in the list.

clock May 15, 2019Martino Carrera

Wool Week's Wool Care Installation in the heart of Covent Garden Piazza

Marketing and Promotion

Not So Sheepish: Campaign for Wool Urges Consumers to Go Natural in New Video Series

The campaign is marking 10 years in business, promoting wool as natural, safe and renewable.

clock May 1, 2019Samantha Conti

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Essentialist

Today's Must Read

Boris Johnson delivers a speech outside Number 10 Downing StreetPrime Minister Boris Johnson in Downing Street, London, UK - 13 Dec 2019

Business

Tory Landslide Brings Relief, and New Worries, to U.K. Businesses

clock December 13, 2019Samantha Conti

Social Studies