Listrak’s Mailchimp migration program uses AI, machine learning and data for retailers’ ease in e-mail marketing, staying current with Shopify.

As more companies elbow their way into the fest, more engineered experiences lead to the question: where does it go from here?

The two companies believe they’ve formed a powerhouse to get ahead of the next trend in influencer marketing.

Cathy Sparks on how the active brand is testing new ground with its Melrose store.

Researchers at Captify looked at searches over a 12-month period.

Event marketing exec Ben Hindman on how experiences work effectively throughout the buyer’s journey.

Isaac Ash, founder, president and ceo of United Legwear & Apparel Co. is this year’s honoree for the AAFA’s “Person of the Year.”

The collaboration will help support efficiency across Prada’s retail processes and is part of the Italian luxury group’s digital transformation.

Internet-bred San Francisco-based retailer, Dolls Kill, proves its bling boot tour is more than a product, it’s a brand statement to connect with fans.

To activate consumers, marketers should continue to take coupons into their strategy consideration, according to new report.

The fashion house donated 1.5 million euros to fund the restoration of the historical monument.

Passing influencer status to nano-influencers at the collegiate level, 28 Row sees on average a 15 percent engagement rate for brands.

The site will feature more videos and visuals than the previous version and the landing page will be updated constantly.

Jonathan Treiber is chief executive officer and cofounder of RevTrax, an offer-management platform.

Best-selling author and branding authority, Jeetendr Sehdev on the value of shamelessness and why it’s important to be hated.