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Latest in Marketing and Promotion

Executives Pin Future Success on Social, With Consumers Aligned

Sprout Social commissioned The Harris Poll to gauge business leaders and consumers.

Asian Influencers Boost Audiences for European Men’s Digital Fashion Shows

Celebrities such as BTS, Zhang Ruoyun, Li Xian and Oh Se-hun boosted online audiences for the recent men's…

Clearpay Signs Major Partnership Deal With London Fashion Week

The "buy now, pay later" platform will become the principal partner of London Fashion Week in a two-year deal…

Tag Heuer, Porsche Forge Wide-Reaching Partnership

Kicking off their partnership with a new watch, Tag Heuer and Porsche plan to hold events together, including…

EXCLUSIVE: IFOP Study Digs Into the Luxury Shopper Mind-set

Eighty-seven percent of affluent women surveyed did not delay luxury purchasing last year despite the…

Shine Talent Group Acquires Fourth Floor Management

Fourth Floor Management was created by Debra Goldblatt-Sadowski under the umbrella of rock-it promotions in…

Paris Fashion Week Sees Spike in Audience Figures

French fashion's organizing body said the videos produced for the event received 153.5 million views on its…

Ralph Lauren Going Virtual for the Holidays

The brand has partnered with Snapchat to bring its polo pony to life and created digital storefronts.

Time to Court the High Spenders? Report Reveals Key Online Spending Trends

Bluecore's 2020 Retail Email Benchmark Report examines conversion rates across multiple categories. The…

H&M to Work With EcoTree to Support Biodiversity in France

H&M will sell paper bags for 15 euro cents and give the sum to EcoTree to finance biodiversity projects in…

Ambitious Goals, New Format for Delivering Good Gala

The gala on Nov. 4 can be viewed virtually for free and will have a limited live audience in the Empire State…

Top Ath-leisure Sites Rely on Paid Search to Drive Traffic

SimilarWeb crunched traffic data from March through July to rank the top-performing sites.

Goat Unveils First Brand Campaign

The television ad by Daniel Sannwald will debut during the NBA Playoffs on ESPN.

Prana Moves Ahead on Responsible Packaging Movement Amid Coronavirus

Plastic-free packaging is a goal for Prana, Mara Hoffman, Outerknown in new initiative. What about the others…

Jordan Recruits Black Creatives for NYC Capsule Collection Campaign

The brand tapped photographer Raven Varona to shoot New York City-based creatives in their home borough in…