London’s first all-digital fashion lineup is coming to a screen near you, starting June 12.
The BFC’s positive fashion initiative was initially meant to help businesses intensify their sustainability efforts, but will also address issues surrounding COVID-19, racism and workplace diversity.
The “360-degree” partnership will take in mentorship, events, consulting and distribution services for No. 21.
The partnership recognizes Global Accessibility Awareness Day.
From jewelry e-commerce to cannabis happy hours, agencies are getting creative when it comes to finding new revenue streams.
The hugely influential Li plays treasure hunt with actress Song Jia in the brand’s Chinese Valentine’s Day May 20th campaign.
Chanel ramps up handbags price by a quarter, Vuitton increased price in March and May, while entry-price products take center stage online.
The endorsement marks the first deal with a fashion brand for Lin, and a new start for the brand to engage with the Chinese audience.
For its fourth cohort, which will be executed digitally, the start-up accelerator will support eight companies focused on the digitization of commerce.
“I can’t think of a better time to have an answer to a very difficult question. Why is my brand essential? That’s the lens upon which all your communications should shine.”
The study surveyed more than 25,000 consumers across 32 countries and provides brand owners with a direction on how to ensure their brands stay connected to their customers during the pandemic crisis.
Fashion events have come to a halt amid the Coronavirus pandemic, and are likely to assume a more digital cast in the future.