Marketing and Promotion

AtmosphereHotel Vivier Los Angeles Cocktail Party, Los Angeles, USA - 02 Apr 2019

Marketing and Promotion

What Will Fashion Events Look Like after Coronavirus Crisis?

Fashion events have come to a halt amid the Coronavirus pandemic, and are likely to assume a more digital cast in the future.

clock March 23, 2020WWD Staff

ReFashion Week 2020

Marketing and Promotion

Tailing NYFW, ReFashion Week Obsessed With Textile Waste

Drawing off 800 attendees last year, ReFashion Week hooks Depop, Heron Preston, Zero Waste Daniel, Eileen Fisher to destigmatize waste in NYC.

clock February 20, 2020Kaley Roshitsh

Ferruccio, Giovanna and Leonardo Ferragamo posing with the Mayor of Florence Dario Nardella and the institutions in front of the copy of Michelangelo's David standing in Piazza della Signoria.

Marketing and Promotion

Salvatore Ferragamo Pledges to Restore a Series of Sculptures in Florence

The fashion house will donate more than 1 million euros for the restoration of large sculptures adorning the city’s Piazza della Signoria.

clock February 11, 2020Sandra Salibian

sustainability

Marketing and Promotion

Influencer Peddler: Instagram’s New ‘Sustainable Influencers’

Mother Nature and brands are in need of “sustainable influencers,” whether celebrity or not. Experts cite trends and the new influencer marketing rule book.

clock February 10, 2020Kaley Roshitsh

Bally

Marketing and Promotion

Bally Reveals New Mountain Preservation Efforts

The Swiss company is also establishing a Bally Peak Outlook Foundation in the first quarter of the year.

clock January 27, 2020Luisa Zargani

creative-trends-2020-shutterstock

Marketing and Promotion

Top Creative Trends for 2020 Point to a Pursuit of Happiness, Meaning and Opportunity

The data-led report predicts leading styles for marketing and advertising campaigns throughout the year.

clock January 15, 2020Alexandra Pastore

Headliner Labs

Marketing and Promotion

Is Your Brand Ready? Marketing Through OTT Messaging

Dana Gibber and Caroline Klatt, cofounders of Headliner Labs, share insights on the marketing ecosystem that has evolved across “over-the-top” messaging.

clock December 30, 2019Dana Gibber and Caroline Klatt

The visitors team locker at Rocket Mortgage FieldHouse

Marketing and Promotion

StockX and Cleveland Cavaliers Enter Branding Partnership

The marketplace app also built 51-inch Padzilla kiosks in the home and away locker rooms of the Rocket Mortgage FieldHouse.

clock December 18, 2019Obi Anyanwu

online shopping

Marketing and Promotion

Study Finds Ad Stacks Are Costing Retailers Holiday Profits

Research from Ghostery’s 2020 retail tracker tax report reveals insights into a hindered consumer experience caused by ad-tech and online trackers.

clock December 17, 2019Alexandra Pastore

social media advertising

Marketing and Promotion

Are Ad Placements Hitting the Mark?

A new study by Disqo finds optimistic results, sharing insights into consumer sentiment around ad relevancy.

clock December 13, 2019Alexandra Pastore

watching tv

Marketing and Promotion

License Global Honors Disruptors of Brand Licensing

“The Influentials” 2019 report highlights disruptors in brand extensions through licensed consumer products.

clock December 12, 2019Alexandra Pastore

Fit Match Pop Up

Marketing and Promotion

The Future of Fit Technology Is Proactive

A new AI-powered shopping platform Fit:Match combines data science and 3-D measurement technology that has customers asking for more to shop.

clock December 12, 2019Alexandra Pastore

Chatter is making headway with retailers.

Marketing and Promotion

Chatter, Which Creates AI-Powered and Open-ended Conversation With Shoppers, Gaining Traction

Among the retailers using Chatter are Lush Cosmetics, Fanatics, Modell’s, Mastermind Toys, Purdy’s Chocolatier and The Mobile Shop.

clock December 10, 2019Lisa Lockwood

online video gamer

Marketing and Promotion

A New Class of Potential Influencers Have Their Game Faces On

The online gaming industry shows promise for luxury brand partnerships.

clock December 9, 2019Alexandra Pastore

Ted, Paris Agreement, Climate change

Marketing and Promotion

What Do TED, YouTube and Leonardo DiCaprio Have in Common? The ‘Countdown’ Climate Campaign

Wednesday, organizations TED and Future Stewards announced the “Countdown” climate campaign.

clock December 4, 2019Kaley Roshitsh

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Essentialist

Today's Must Read

Jones Road

Beauty

Bobbi Brown Is Launching a New Makeup Line of Her Own

clock October 26, 2020Ellen Thomas

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