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Latest in Marketing and Promotion

Gucci Is Italy’s Most Valuable Brand, According to BrandZ

The brand's "digital first" approach played a pivotal role in engaging a cross-generational community and…

Matchesfashion Deepens Partnership With Contemporary Art Fair Frieze

The partnership with Frieze New York features an audio guide highlighting artists at the fair and…

Milan-based agency ES_PR Puts Digital Transformation in the Spotlight

The agency established by fashion veteran Emanuela Schmeidler will rely on Elia Blei's strategic consulting…

EXCLUSIVE: Adidas Launches Brand Campaign Featuring Superstar Partners

The series of inspirational films, featuring the likes of Beyoncé, football star Mo Salah and gamer Ninja and…

Nike Again Tops Annual Apparel 50 Study From Brand Finance

Nike maintained its lead despite dropping in value while Gucci ranked second and Louis Vuitton overtook…

Executives Pin Future Success on Social, With Consumers Aligned

Sprout Social commissioned The Harris Poll to gauge business leaders and consumers.

Asian Influencers Boost Audiences for European Men’s Digital Fashion Shows

Celebrities such as BTS, Zhang Ruoyun, Li Xian and Oh Se-hun boosted online audiences for the recent men's…

Clearpay Signs Major Partnership Deal With London Fashion Week

The "buy now, pay later" platform will become the principal partner of London Fashion Week in a two-year deal…

Tag Heuer, Porsche Forge Wide-Reaching Partnership

Kicking off their partnership with a new watch, Tag Heuer and Porsche plan to hold events together, including…

EXCLUSIVE: IFOP Study Digs Into the Luxury Shopper Mind-set

Eighty-seven percent of affluent women surveyed did not delay luxury purchasing last year despite the…

Shine Talent Group Acquires Fourth Floor Management

Fourth Floor Management was created by Debra Goldblatt-Sadowski under the umbrella of rock-it promotions in…

Paris Fashion Week Sees Spike in Audience Figures

French fashion's organizing body said the videos produced for the event received 153.5 million views on its…

Ralph Lauren Going Virtual for the Holidays

The brand has partnered with Snapchat to bring its polo pony to life and created digital storefronts.

Time to Court the High Spenders? Report Reveals Key Online Spending Trends

Bluecore's 2020 Retail Email Benchmark Report examines conversion rates across multiple categories. The…

H&M to Work With EcoTree to Support Biodiversity in France

H&M will sell paper bags for 15 euro cents and give the sum to EcoTree to finance biodiversity projects in…