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Latest in Marketing and Promotion

Top Ath-leisure Sites Rely on Paid Search to Drive Traffic

SimilarWeb crunched traffic data from March through July to rank the top-performing sites.

Goat Unveils First Brand Campaign

The television ad by Daniel Sannwald will debut during the NBA Playoffs on ESPN.

Prana Moves Ahead on Responsible Packaging Movement Amid Coronavirus

Plastic-free packaging is a goal for Prana, Mara Hoffman, Outerknown in new initiative. What about the others…

Jordan Recruits Black Creatives for NYC Capsule Collection Campaign

The brand tapped photographer Raven Varona to shoot New York City-based creatives in their home borough in…

Short Takes: Onward With ‘Collective Action,’ Virtual Fashion Shows

G-Star Raw, Diesel and more are injecting circularity into their lines for fall, while industry groups are…

Emerging Social Media Platforms, Made in Italy Values Seen Key for Italian Luxury Companies Eyeing Recovery

According to the 2019 Altagamma Social Luxury Index, Italian luxury brands should strengthen their presence…

BFC Raises Further 500,000 Pounds to Aid Struggling Designers

The British Fashion Council is asking designers to submit grant applications for a second round of funding in…

Paris Tallies Results of First Online Couture and Men’s Fashion Weeks

French fashion's organizing body said the videos produced for the event received 19.4 million views on its…

Mulberry Taps ForwardPMX for Marketing Program in China

The partnership will be managed out of the agency's office in Shanghai.

Uniqlo Recruits Swedish Athletes to Form First Team of Ambassadors

The group of 13 is made up of current Olympians and Paralympians, as well as legendary athletes from the…

Mr Porter Introducing Gone Surfin’ Capsule Collection

The line features 171 items from 15 brands ranging from Go Barefoot to Outerknown.

Despite COVID-19, Top Brands’ Combined Valuations Up 5.9%

According to the BrandZ Top 100 Most Valuable Global Brands list, innovation and technology helped brands in…

Coach Partnering With LeBron James’ More Than a Vote Initiative

The accessories brand will help the NBA superstar to fight against voter suppression.

Communication’s Pitfalls and Rewards

Observers weigh in on dos and don'ts, following social media backlash.

To Infinity and Beyond: The BFC Charts a New Course With Digital Showcase

London's first all-digital fashion lineup is coming to a screen near you, starting June 12.