Skip to main content

Latest in Marketing and Promotion

As Clients Retrench, P.R. Firms Pivot Into New Ventures

From jewelry e-commerce to cannabis happy hours, agencies are getting creative when it comes to finding new…

Live-streamer Austin Li Is Louis Vuitton’s New Weapon in China Rebound

The hugely influential Li plays treasure hunt with actress Song Jia in the brand's Chinese Valentine's Day…

Luxury Brands Brace for Price Hikes, Entry-Level Items in China Rebound

Chanel ramps up handbags price by a quarter, Vuitton increased price in March and May, while entry-price…

Jeremy Lin Appointed New Face of Coach Men’s Business

The endorsement marks the first deal with a fashion brand for Lin, and a new start for the brand to engage…

Farfetch Dream Assembly Announces New Lineup of Start-ups, Goes Digital

For its fourth cohort, which will be executed digitally, the start-up accelerator will support eight…

Earth Day Marketing May Be More Important Than Ever

"I can't think of a better time to have an answer to a very difficult question. Why is my brand essential…

Kantar Consultancy Releases First COVID-19 Barometer

The study surveyed more than 25,000 consumers across 32 countries and provides brand owners with a direction…

The View From Event Agencies

Brands seen focusing on essentials, and reducing waste, in the aftermath.

Post-Crisis, Will All Fashion Events Go Digital?

Marketing experts say creativity and technology must be applied to more than just the product.

Tailing NYFW, ReFashion Week Obsessed With Textile Waste

Drawing off 800 attendees last year, ReFashion Week hooks Depop, Heron Preston, Zero Waste Daniel, Eileen…

Salvatore Ferragamo Pledges to Restore a Series of Sculptures in Florence

The fashion house will donate more than 1 million euros for the restoration of large sculptures adorning the…

Influencer Peddler: Instagram’s New ‘Sustainable Influencers’

Mother Nature and brands are in need of "sustainable influencers," whether celebrity or not. Experts cite…

Bally Reveals New Mountain Preservation Efforts

The Swiss company is also establishing a Bally Peak Outlook Foundation in the first quarter of the year.

Top Creative Trends for 2020 Point to a Pursuit of Happiness, Meaning and Opportunity

The data-led report predicts leading styles for marketing and advertising campaigns throughout the year.

Is Your Brand Ready? Marketing Through OTT Messaging

Dana Gibber and Caroline Klatt, cofounders of Headliner Labs, share insights on the marketing ecosystem that…