Consumers constantly have said that they want a makeup artist or hairstylist in their pocket, but rarely do they mention a dermatologist. Well, now there’s an app for that.
Klara, an app developed by German company Goderma that allows consumers to access a dermatologist via their mobile phone 24 hours a day and seven days a week, launched in July and is currently available in 25 states, including California, Texas, New York, Arizona and Virginia. According to the company, the app will be available in all states by early next year.
“There is scientific proof that 90 percent of skin problems can be diagnosed based on a photo,” said Dr. Simon Lorenz, cofounder of Klara. “Seventy percent can also be treated with a prescription, purely based on an online visit.”
The free app, which doesn’t require health insurance and provides a free consultation, currently partners with 50 board-certified U.S. dermatologists who charge $39 for a diagnosis or treatment. If Klara’s physicians are unable to evaluate a patient’s skin condition, the patient gets a refund.
Lorenz explained that dermatologists use Klara in multiple ways, such as recruiting new patients and connecting with existing ones. Consulting a doctor whom a patient has never met before can be daunting, but Klara is legally compliant with the Health Insurance Portability and Accountability Act.
“The doctor can filter which patient really has to come into the office,” noted Lorenz.
With the app, patients photograph their skin problem and answer a short medical questionnaire. In return, patients receive a diagnosis or treatment plan from a board-certified dermatologist.
Currently, there have been over 230,000 downloads since the app launched in July.
“We do not [force] the doctors to issue prescriptions,” said Lorenz. “We do not want to be another pill-mill platform, but [we want] to enable serious medicine and work together with reputable dermatologists.”