By  on January 25, 2019

Retailers need their personalization processes to grow up. Or rather, they need to load their technology stack, bolster organizational culture and promote internal commitment toward personalization effectiveness if they wish to foster a connected customer experience.

Perhaps a customer purchases a white blouse online, then likely for the imminent future she is routinely shown white blouses from a product recommendation automation. Maybe she sees this so often she tires of white, and nobody tires of white.

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