Spring 2016 was the 10th anniversary of Phillip Lim’s 3.1 Phillip Lim label. If the anniversary fashion show, titled “Stop and Smell the Flowers,” and the surge of press surrounding it feel like ages ago now, it’s not quite done. There’s still the spring campaign. Lim worked with photographer Viviane Sassen for the third season, traveling to a distant city (the past two campaigns were shot in Morocco and Bhutan) with a skeleton crew to capture the local culture without too much staging and casting. In fact, the only model cast was Liya Kebede, who took Lim and crew to her hometown of Addis Ababa, Ethiopia, where she led a shoot filled with locals and her own family.
The campaign will print in spring issues of the gentlewoman, AnOther, WSJ Magazine, Harper’s Bazaar, Self Service, The Last Magazine, T Magazine, Document Journal and Dazed and Confused.