Prada is bolstering its U.S. division.

This story first appeared in the September 17, 2008 issue of WWD. Subscribe Today.

After naming Graziano de Boni as president and chief executive officer of Prada USA last May, the Italian fashion house tapped Annika McVeigh as its New York-based vice president of public relations and promoted Randy Kabat to executive vice president of advertising and marketing.

McVeigh, who succeeds Melissa Skoog, was previously in charge of worldwide public relations for Comme des Garçons in Paris. Before that, she worked in the public relations department at Prada in Paris, and did the communications for designer Hussein Chalayan. She starts at Prada on Monday, and will travel to Milan for the spring women’s presentation. McVeigh will report to de Boni.

Kabat had been Prada USA’s senior vice president of advertising and communications. In addition to her responsibilities in advertising, media strategy and events, Kabat will now focus on customer relationship management and work closely with de Boni in the U.S., and Steffano Cantino, marketing director at Prada globally.

“We are strengthening our organization in this very strategic market, not only because it is one of our most relevant businesses, but also because, from a media perspective, the U.S. is one of the, if not the most, sophisticated market in the world,” said Tomaso Galli, group communication and external relations director at Prada.

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