Promguy.com is ready to change the way men rent tuxedos, and the timing couldn’t be better.
Promguy.com believes it can disrupt the tuxedo rental business by bringing it online and making it more convenient. “We guarantee the perfect fit and the perfect color match, along with the convenience of getting it delivered to your door,” said Peter Abruzzo, chief executive officer of Xedo, the company that owns the Promguy web site.
The rollout of Promguy comes as Tailored Brands, the largest tuxedo rental company in the country, continues to reposition itself following the Men’s Wearhouse and Jos. A. Banks merger. The merger has negatively impacted results, and net sales in rental services for Tailored Brands fell 0.7 percent from 2014 to 2015. Last year, the company rented fewer units, while raising the rental rates.
As a result, Promguy.com sees opportunity in the market. On its online and mobile site, the customer can choose a tuxedo they like, send in their measurements and the suit shows up the week before the event. If it doesn’t fit or if there is a problem, the customer can call Promguy, which will send another suit immediately.
Abruzzo notes this is something the competition can’t do, and added that his company is going to be implementing software that takes measurements by photo — which he insists is extremely accurate.
The average cost for a tuxedo rental is $183, although with coupons the cost can come down to roughly $140. Promguy’s prices start at $85. In 2015, families spent an average of $919 on prom night, which is down from 2014’s figure of $978.
Abruzzo said color is the big trend this year for prom tuxedos. “We’re seeing navy, gray and blue for the guys and we have 120 colors available to match to the girl’s dress,” he said.
The company has future marketing plans for promotions, which include donating $20 to the student’s school for every tux that is rented. The company is also looking to give a free bow tie with the tux. This makes it easier for the guys to keep the tradition of giving his date the tie in exchange for her garter.
Promguy isn’t the only company going after the online tuxedo rental business: Theblacktux.com, Menguin.com and Nationaltuxedorentals.com are all vying to be the “go to” web site for tuxedo rentals.