QVC on Nov. 15 begins selling an exclusive T-shirt and donating 60 percent of the proceeds to benefit Nest, a global nonprofit helping female artisans who might not have the resources to flourish. The T-shirt is made by Peace Love World, a line of T-shirts, sweatshirts, pants and other items priced $29.50 and higher with inspirational and positive messages.
“We are [pleased] to team up with Nest and Peace Love World, a budding, women-led enterprise spreading peace, love and happiness around the world, to support women as they forge their own futures and strengthen economies across the globe,” said Rachel Ungaro, vice president, fashion and beauty merchandising, QVC.
Shoppers can tune in to QVC or visit QVC.com to buy the T-shirt, which features the word “love” in 16 languages. It’s available in the U.S., U.K., France, Germany, Japan and Italy. The proceeds will support the expansion of Nest’s learning center, programming for six new artisan businesses in each of QVC’s six global markets and leadership training and market immersion for six women business leaders.
Said Rebecca van Bergen, founder and executive director of Nest: “Our relationship with QVC demonstrates our shared commitment to creating increased economic opportunities for women by giving them access to the resources and training they need to succeed.”
On Giving Tuesday, which is Nov. 29, QVC will feature stories of those helped by Nest. The creators of Nest and Peace Love World will also share their stories. Giving Tuesday is an international day of giving to charities and causes. QVC is asking shoppers to spread the love by sharing a “selfless selfie” in the T-shirt on social media using #GivingTuesday.
Nov. 29 also marks the launch of the full Peace Love World collection on QVC.com. “QVC has provided me with the opportunity to inspire and share my message of peace, love and happiness with a large audience,” said Alina Villasante, designer and founder of Peace Love World.