By  on February 11, 2016

In lieu of a seasonal ad campaign, Rag & Bone is targeting its message to reach consumers exactly when products hit the stores. It has unveiled a serial Photo Project, which will be offered six times throughout the year. The first release will be today, and images will be revealed to coincide with the in-store arrival of the featured clothing and accessories.

This story first appeared in the February 11, 2016 issue of WWD. Subscribe Today.

To continue reading this article...

load comments
blog comments powered by Disqus