By  on February 11, 2016

In lieu of a seasonal ad campaign, Rag & Bone is targeting its message to reach consumers exactly when products hit the stores. It has unveiled a serial Photo Project, which will be offered six times throughout the year. The first release will be today, and images will be revealed to coincide with the in-store arrival of the featured clothing and accessories.

This story first appeared in the February 11, 2016 issue of WWD. Subscribe Today.

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