By  on February 1, 2018

Patrice Louvet believes he’s making progress in turning Ralph Lauren Corp. into a digital-first brand.

The firm’s president and chief executive officer told Wall Street analysts on Thursday — during a conference call after the company posted third-quarter results — that Lauren is shifting marketing investments to the channels that matter most to its consumers. Last week, the company named Alice Delahunt its first chief digital officer. As reported, her role is focused on elevating the firm’s global digital platforms, as well as enhancing the digital experience for consumers across all channels to drive customer acquisition, retention, value and revenue.

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