By  on September 14, 2017

In a competitive market, with key shoppers (think Millennials and Generation Z) craving authenticity and unique experiences, offering customers a personal touch is key. Sailthru, a personalization platform, just released its first annual retail personalization index to analyze how 100 top retailers are managing personalized experiences for their customers, and to find relevant gaps.

The results reveal that while some leading retailers are paving the way for top-notch customized experiences, the industry still has a long way to go.

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