RIVER ISLAND RIVIERA: River Island has tapped Lily Donaldson as the face of the high-street brand for spring.
It was photographed by Emma Summerton and styled by Edward Enninful in Acapulco, Mexico.
Donaldson will star in a spring campaign influenced by old Hollywood glamour, the Italian Riviera, and a jet-setting lifestyle.
The British model will wear 35 women’s looks that range from a denim blazer and trousers to an olive safari dress.
Images from the campaign will run in the March issues of publications including British Vogue, Elle U.K. and Glamour U.K., which hit newsstands in February. It will also be featured on the brand’s Web site on Jan. 31.
“Our in-house team have collaborated creatively with fashion masterminds, Edward Enninful and Emma Summerton to craft this season’s advertising campaign with the stunning talent that is Lily Donaldson at the forefront of this,” said marketing director Josie Roscop.
“As a brand we are excited to deliver a campaign that promotes our primary values, promoting a stylish and distinctive take on fashion, whilst being fun and confident in our choices to deliver a fresh campaign to our consumers.”