By  on February 19, 2018

Roxy has released a campaign its executives hope will help set a new tone for the brand moving forward.

The campaign’s all-star cast is a good indication of where it’s headed with models, bloggers and others taking part, including Hailey Baldwin, Martha Hunt, Chanel Iman, Sara Escudero, Halley Elefante, Steph Shep, Tash Oakley and Rocky Barnes. That roster will also be joined by a number of athletes in keeping with Roxy’s roots: world champion surfers Stephanie Gilmore, Kelia Moniz and Lisa Anderson, along with snowboarder Torah Bright.

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