Roxy has released a campaign its executives hope will help set a new tone for the brand moving forward.
The campaign’s all-star cast is a good indication of where it’s headed with models, bloggers and others taking part, including Hailey Baldwin, Martha Hunt, Chanel Iman, Sara Escudero, Halley Elefante, Steph Shep, Tash Oakley and Rocky Barnes. That roster will also be joined by a number of athletes in keeping with Roxy’s roots: world champion surfers Stephanie Gilmore, Kelia Moniz and Lisa Anderson, along with snowboarder Torah Bright.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion