DUBAI (Reuters) — Russian shoppers caught in a currency crunch are staying away from the Dubai Shopping Festival (DSF) this year, but visitors from elsewhere look set to make up the numbers at the annual retail bonanza.
Every January, Dubai is decked out in lights, banners and roadside ornaments heralding the event. Luxury boutiques staffed with Russian and Cantonese speakers promise generous discounts, and raffles offer cars as prizes.
Dubai, one of seven federal states in the United Arab Emirates (UAE), has far smaller oil reserves than the capital Abu Dhabi, and its economy relies heavily on retail, tourism and international trade.
The DSF, on now through to Feb. 1, contributes over $1 billion of retail sales to the emirate’s economy and Russian shoppers have always been among the biggest spenders, along with Saudi Arabians and Americans.
This year, however, more Russians have stayed home for the orthodox Christmas holiday, which coincides with the opening week of the festival, thanks to a crippled ruble that has nearly halved against the U.S. dollar since July. The UAE dirham mirrors the dollar.
Russian travel operators in Dubai reported a sharp drop in the number of tours booked to the emirate compared with the same time last year, one by as much as 80 percent.
Nonetheless, early data suggest sales have not been affected. Shopping malls recorded an 18 percent increase in footfall during the first two weeks of the event compared to last year, according to the organizers of the festival.
“The cut in spending by Russians will not be a show stopper for the Dubai Shopping Festival because so many more people, including the local residents, are spending,” said David Macadam, chief executive officer of the Middle East Council of Shopping Centres.
Consulting firm Nasser Saidi & Associates expects retail sales in Dubai to rise 5 percent to about 160 billion dirhams, or nearly $44 billion, in 2015.
Data from Dubai International Airport shows an increase in visitors from emerging markets. The number of passengers flying to the airport from Asia rose 14 percent year on year in November, the latest data available.
Visitor numbers from Eastern Europe and South America grew 54 percent and 15 percent respectively, albeit from smaller bases, whereas those from Russia and CIS countries fell 18 percent.
African tourists are also emerging as big spenders in the emirate. Nigerians spent nearly $27 million on MasterCard credit cards in the UAE in January 2014, the company said, compared with about $9 million in the same month of 2013.
While currency concerns may curtail some Nigerian spending this year, the naira closed at a historical low on Wednesday, Dubai is emerging as a major transit hub between Africa and Asia, as well as a destination in its own right.
Flydubai, the emirate’s low-cost airline, doubled its network in Africa last year by adding seven new routes.