Salesforce has released their Thanksgiving Day data for online shopping. The solutions provider confirmed that digital commerce continues to increase in revenue share — there were year-over-year 29 percent more online sales, its analysis confirmed.
Perhaps unsurprisingly, mobile commerce posted a dramatic rise in completed purchases. “This year, mobile shopping took another massive step forward, as shoppers placed 48 percent more orders on phones. For the first time ever, mobile surpassed computers, capturing 46 percent of all orders, edging out computer’s 45 percent share, thanks to a 12 percent increase in conversion rate,” said Rick Kenney, head of consumer insights at Salesforce Commerce Cloud.
Super-influencer @chiaraferragni doesn't miss a beat— or a party. Last night, she inaugurated Pomellato's newest boutique on Rodeo Drive, decked out in bling from the jewelry brand. At the event, Ferragni took some time to sit down with us to discuss motherhood, being a newlywed, and the hotly-anticipated documentary she is currently filming.
Photographed by @chelsealaurenla
As the conversation around sustainability only grows stronger in fashion circles, Everlane has made a new declaration: it’s saying goodbye to virgin plastic. The company, whose ethos is all about “radical transparency,” in terms of pricing and ethical factories, plans to be completely free of virgin plastics by 2021. “We’re producing millions of units and every unit that goes out is wrapped in plastic,” said founder and CEO, Michael Preysman. “At the beginning, it was like, ‘Hey, let’s just take off all these plastic bags.’ There are a lot of complications to that. Everything you buy in the world comes wrapped in plastic when it comes out of the factory.”
Meet Flamingo. The direct-to-consumer brand is Harry’s first foray into products designed specifically for women. The line goes beyond shaving, venturing into a space that is typically relegated to darker corners of the drugstore — at-home waxing. #wwdbeauty