By  on November 24, 2017

Salesforce has released their Thanksgiving Day data for online shopping. The solutions provider confirmed that digital commerce continues to increase in revenue share — there were year-over-year 29 percent more online sales, its analysis confirmed.

Perhaps unsurprisingly, mobile commerce posted a dramatic rise in completed purchases. “This year, mobile shopping took another massive step forward, as shoppers placed 48 percent more orders on phones. For the first time ever, mobile surpassed computers, capturing 46 percent of all orders, edging out computer’s 45 percent share, thanks to a 12 percent increase in conversion rate,” said Rick Kenney, head of consumer insights at Salesforce Commerce Cloud.

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