Las Vegas — Shark Tank investor Mark Cuban will return to Cosmoprof North America in July. He’ll be joined by Paul Mitchell hair care co-founder John Paul DeJoria on stage at the Professional Beauty Association’s Business Forum, hosted by CPNA, as part of Cosmoprof.
The billionaires and a number of investor groups will hear live presentations from fledgling beauty firms. The winner of this program, called the Beauty Pitch, will receive a year of mentorship from Cuban. The inaugural event will run from July 12-14 at Las Vegas’ Mandalay Bay Convention Center.
Companies wanting to enter the Beauty Pitch must be U.S.-based, be up and running and submit entries to a Web site established for the contest, beautypitch.com. A panel of experts will cull the entrants down to five who will then pitch their business concept during a live audition. There will also be an opportunity for entrants to win cash from an unidentified investment group.
DeJoria was put on the bill to lend industry expertise to Cuban, who admitted last year that he wasn’t an expert in beauty. “The winner has total access to Mark and the chance to put his Rolodex to work,” said Daniela Ciocan, marketing director for Cosmoprof North America.
Cuban already has a stake in three beauty brands, Simple Sugars, Hot Tot and KissTixx.
There will be two new areas at Cosmoprof this year, one for fragrances called Discover Scent, and another for marketers of multicultural lines, Tones of Beauty.