By  on April 12, 2013

Less than a minute into a half-hour infomercial for Miracle Skin Transformer, a persuasive male voice intones: “Customers of Sephora, the top retailer in the world, have given Miracle Skin Transformer gold-star status.” Three minutes later, the audience is introduced to brand founder Sarah McNamara as she’s speaking to customers inside a Sephora.

This story first appeared in the April 12, 2013 issue of WWD. Subscribe Today.

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