By  on October 17, 2017

Ah, the holiday shopping season! For two months, marketers and retail brands wake from nightmares about sales projections, consumer demand and promotions. And for good reason — the season makes up almost half of a brand’s yearly revenue.

Brands typically worry most about addressing customer concerns and efficiently leading buyers through a positive customer experience. As Millennials have grown to be the largest generation in the world, they’ve also grown to have immense buying power — more than $200 billion annually.

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