By  on March 22, 2018

If there’s one thing that social media is not, it’s stagnant. As the platforms continue to innervate and expand, so do consumers’ expectations of retailers and brands in the space — namely, the ability to discover new items and purchase directly from a brand’s page.

And though conversions remain low thus far, Robert Glazer, founder and managing director of Acceleration Partners, a firm focused on affiliate marketing with customers like Adidas, Target and Warby Parker, predicts that this is set to change shortly. Here, Glazer discusses the ongoing evolution of social media’s role in retail and how fashion companies can ready themselves for the next series of updates and refreshed consumer behavior.

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