View Slideshow

Tribe Dynamics identified 35 of the top beauty brands associated with New York Fashion Week, and monitored them for a 21-day period surrounding the spring 2015 shows in September. Here, the top-10 earned-media performers and overall earned-media performance for each channel, plus a day-by-day breakdown of beauty’s most buzzed-about brands.

SOURCE: TRIBE DYNAMICS

Top 10 Earned Media Performers
1. TRESemmé: $300,489
2. Nars: $292,120
3. MAC: $210,795
4. Maybelline New York: $203,154
5. Too Faced: $186,554
6. Essie: $160,519
7. Bobbi Brown: $122,281
8. Nyx: $107,263
9. OPI: $103,257
10. Deborah Lippmann: $76,660

Overall Earned Media Performance by Channel
Instagram: $728,780
Blogs: $472,014
YouTube: $407,475
Twitter: $98,600
Facebook: $61,745
Pinterest: $11,280

Daily Earned Media Performance Winners
Sept. 4: Too Faced
Sept. 5: OPI
Sept. 6: TRESemmé
Sept. 7: Maybelline New York
Sept. 8: Essie
Sept. 9: Nars
Sept. 10: TRESemmé
Sept. 11: TRESemmé

load comments
blog comments powered by Disqus