Soma has a new campaign and a new bra.
The intimate apparel brand, which is under the Chico’s FAS umbrella, will release a 15-second TV spot that will begin airing March 2. It features model Hannah Ferguson, who recently appeared in Sports Illustrated’s Swimsuit issue, wearing Soma’s new Enticing Lift bra, which is a lace push-up bra that’s free from padding.
“We created Soma’s Enticing Lift bra because we listened to the customer,” said Laurie Van Brunt, Soma’s brand president. “We heard over and over how much she wants an unlined bra that doesn’t add volume but still lifts and supports. It was a challenge that set us on a two-year journey of research and development.”
The bra, which comes in sizes 32D-DDD, 34-36B-G, 38B-DDD and 40C-DD, retails for $58. The Enticing collection also includes no-show underwear available in bikini, boy short, high-leg brief, hipster and thong, a fragrance, and sleepwear with soft support cups.